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Online Presence
Basic plan- Bespoke website
- SEO
- Up to 3 sections
Premium site
All you need online- ONLINE PRESENCE +
- Full domain maintenance
- Top speed server
Full Online
Your own IT- PREMIUM SITE +
- Unlimited modifications
- Unlimited sections
basic plan
Define Goals and Objectives:
Determine the purpose of your website (e.g., informational, e-commerce, portfolio).
Identify your target audience and their needs.
Set specific, measurable goals for the website (e.g., increase sales, boost brand awareness).
Research and Planning:
Analyse competitors’ websites to understand industry standards and identify areas for differentiation.
Create a site map outlining the structure and hierarchy of pages.
Develop user personas to understand the needs and preferences of your target audience.
Content Strategy:
Plan the type of content you’ll include on each page (text, images, videos, etc.).
Ensure that the content aligns with your brand identity and messaging.
Create a content calendar to organize the creation and publication schedule.
Design:
Start with wireframes to outline the layout and basic functionality of each page.
Develop mock-ups or prototypes to visualize the final design, including colors, typography, and imagery.
Ensure that the design is responsive, meaning it adapts seamlessly to different screen sizes and devices.
Development:
Choose a suitable platform or content management system (CMS) for building your website (e.g., WordPress, Shopify, Squarespace).
Write clean, semantic HTML for the structure, CSS for styling, and JavaScript for interactivity.
Optimize the website for performance, including fast loading times and smooth navigation.
Testing:
Conduct usability testing to identify any issues with navigation, functionality, or content clarity.
Test the website across different browsers and devices to ensure compatibility.
Check for accessibility compliance to ensure that all users, including those with disabilities, can access the content.
Launch:
Set up hosting and domain registration for your website.
Deploy the final version of the website to the live server.
Implement analytics to track visitor behaviour and measure the success of your website.
Maintenance and Optimization:
Regularly update content to keep it fresh and relevant.
Monitor website performance and address any technical issues promptly.
Continuously optimize the website for search engines (SEO) to improve visibility and attract organic traffic.
premium plan
Discovery and Research:
Conduct in-depth market research to identify industry trends, user preferences, and competitor strategies.
Perform user interviews or surveys to gain insights into the needs and expectations of your target audience.
Develop detailed user personas and customer journey maps to inform the design and content strategy.
Strategic Planning:
Define clear brand guidelines, including brand values, tone of voice, and visual identity elements (logo, colour palette, typography).
Conduct a thorough content audit to assess existing content and identify gaps or opportunities for improvement.
Develop a comprehensive content strategy, including a content hierarchy, messaging frameworks, and a plan for content creation, curation, and distribution.
UX/UI Design:
Create low-fidelity wireframes and high-fidelity prototypes to visualize the user experience and interface design.
Incorporate principles of user-centred design to ensure intuitive navigation, accessibility, and usability.
Implement advanced interaction design techniques, such as micro interactions, animations, and transitions, to enhance user engagement and delight.
Visual Design:
Craft custom-designed visual elements, including illustrations, icons, and graphics, to enhance the visual appeal and uniqueness of the website.
Use advanced design tools and techniques to create visually stunning layouts, with a focus on balance, hierarchy, and aesthetics.
Ensure consistency and coherence across all design elements, maintaining alignment with the brand guidelines and user experience principles.
Development and Implementation:
Choose a robust and scalable technology stack based on the specific requirements of the project, considering factors such as performance, security, and future scalability.
Implement custom functionalities and integrations tailored to the unique needs of the website, such as advanced e-commerce features, interactive modules, or personalized user experiences.
Follow best practices for coding standards, optimization, and security to ensure a stable, high-performance website.
Quality Assurance:
Conduct rigorous testing across multiple devices, browsers, and operating systems to identify and resolve any bugs or compatibility issues.
Perform usability testing with real users to validate the effectiveness of the design and functionality, gathering feedback for iterative improvements.
Implement performance optimization techniques to enhance page speed, responsiveness, and overall user experience.
Deployment and Launch:
Develop a comprehensive deployment plan, including staging environments, version control, and rollback procedures, to ensure a smooth and seamless launch.
Coordinate with stakeholders to plan and execute a strategic marketing and promotion campaign to generate buzz and drive traffic to the new website.
Monitor the launch closely and address any issues or concerns promptly to minimize downtime and disruptions.
Post-Launch Support and Optimization:
Provide ongoing maintenance and support services, including software updates, security patches, and troubleshooting assistance.
Monitor website analytics and performance metrics to track key performance indicators (KPIs) and identify areas for optimization and enhancement.
Conduct regular usability audits and A/B testing to continuously refine and improve the user experience, driving greater engagement and conversions.
enhanced plan
Research and Discovery:
Conduct extensive market research, including competitor analysis and user research, to understand industry trends, audience demographics, and competitors’ strengths and weaknesses.
Perform user testing, surveys, and interviews to gather insights into user behaviors, preferences, and pain points.
Conduct a thorough SEO analysis to identify relevant keywords, search trends, and opportunities for optimization.
Strategy Development:
Define clear goals and objectives for the website, aligning them with the overall business strategy.
Develop a comprehensive content strategy that outlines the types of content to be included, the tone and style of communication, and the publishing schedule.
Create detailed user personas and user journey maps to inform the design and content decisions.
UX/UI Design:
Create wireframes and prototypes to visualize the website’s structure, layout, and navigation.
Implement user-centred design principles to ensure intuitive and efficient user interactions.
Design responsive layouts that adapt seamlessly to various screen sizes and devices.
Conduct usability testing and iterate on the design based on user feedback.
Visual Design:
Develop a visually appealing design that reflects the brand identity and resonates with the target audience.
Create custom graphics, illustrations, and icons to enhance the visual appeal of the website.
Pay attention to typography, colour theory, and visual hierarchy to improve readability and user engagement.
Ensure consistency in design elements across all pages of the website.
Content Creation and Optimization:
Develop high-quality, engaging content that addresses the needs and interests of the target audience.
Optimize content for search engines by incorporating relevant keywords, meta tags, and structured data markup.
Utilize multimedia elements, such as images, videos, and infographics, to enhance the presentation of content.
Implement a content management system (CMS) that allows for easy content updates and publishing.
Development and Implementation:
Select a suitable technology stack and development framework based on the project requirements and scalability needs.
Develop clean, well-structured code that adheres to industry best practices and web standards.
Implement advanced functionalities, such as interactive elements, dynamic content, and third-party integrations.
Ensure cross-browser compatibility and accessibility compliance to maximize the website’s reach and usability.
Testing and Quality Assurance:
Conduct thorough testing across multiple devices, browsers, and platforms to identify and address any bugs or issues.
Perform performance testing to optimize load times and ensure smooth website performance under various conditions.
Validate the website’s compliance with web standards, accessibility guidelines, and security protocols.
Deployment and Launch:
Plan a strategic launch strategy, including pre-launch marketing efforts, social media promotion, and email campaigns.
Set up website hosting, domain registration, and SSL certification to ensure a secure and reliable online presence.
Monitor the launch closely and address any issues or concerns promptly to minimize downtime and disruptions.
Post-Launch Optimization and Maintenance:
Monitor website analytics and user feedback to track key performance metrics and identify areas for improvement.
Implement ongoing updates and optimizations to enhance the website’s functionality, performance, and user experience.
Provide regular maintenance and support services to address technical issues, security updates, and content updates.